Zhaochi Crystal Display releases COB price adjustment statement

Due to rising raw material costs, since the end of February, seven companies including Hi-Tech Huaxing, Mulinsen, and Ruisheng Optoelectronics have issued product price adjustment letters, with price adjustments ranging from 10-15%.

On May 15, Zhaochi Crystal Display issued a COB product price adjustment statement, announcing that it would increase the price of Jingcai P1.53 products.

This is not the first time that Zhaochi Crystal Display has adjusted the price of Crystal Color series products. In May last year, Zhaochi Crystal Display said that affected by the price increase of upstream PCB raw materials, the company decided to implement a unified price increase of 25 yuan/piece for the Jingcai series P1.86 module products from June 1, 2024.Data show that as of the end of 2024, Zhaochi Crystal COB’s monthly production capacity will reach 25,000 square meters (based on P1.25), and the eight majorThe core product line fully covers the P0.5-P2.0 full pitch segment, of which P0.9-P1.5 is the main product.At the same time, Zhaochi Crystal Display also successfully launched an LED all-in-one machine in 2024, and successfully penetrated C-end scenarios such as home theaters and commercial displays. In particular, COB display modules suitable for home theaters and commercial display scenarios will further obtain factory inspections from major international customers in 2024 and be shipped on a large scale on the basis of supply to domestic and foreign brands.Generally speaking, enterprise price adjustment is a strategy to respond to market development and a choice under the new situation. How will it change in the future? What considerations do manufacturers have? Please stay tuned.