Recently, the Ministry of Industry and Information Technology announced the list of China’s famous consumer products in 2025. In the field of lighting, corporate brands such as NVC Lighting and Bull were selected as high-quality products of the times, and Guzhen Lighting was selected as a regional brand.
In order to fully implement the spirit of the 20th National Congress of the Communist Party of China and the Second and Third Plenary Sessions of the 20th Central Committee of the Communist Party of China, and implement the "Special Action Plan to Boost Consumption" of the General Office of the CPC Central Committee and the State Council, and in accordance with the relevant requirements of the "Notice of the General Office of the Ministry of Industry and Information Technology on Building a Square Array of Chinese Famous Consumer Products in Grades" (Consumption Letter [2024] No. 369 of the Department of Industry and Information Technology), the Ministry of Industry and Information Technology has organized and carried out the annual collection of famous Chinese consumer goods since 2024.
The 2025 collection work will thoroughly implement the relevant arrangements of the Party Central Committee and the State Council on building a phalanx of China's famous consumer goods, focusing on the needs of the national strategy and the people's yearning for a better life, following the principles of "independent declaration, selecting the best from the best, and dynamic management", and drawing on historical experience. It collects high-quality corporate brands and regional brands from the dimensions of classics, high-quality products of the times, and cutting-edge trends, strengthens central and local cooperation to cultivate and promote famous consumer products, accelerates the construction of China’s famous consumer products system with corporate brands and regional brands as the main body, and helps the high-quality development of the consumer goods industry.
The application process for the Ministry of Industry and Information Technology's "China's Famous Consumer Products" is based on enterprise application, preliminary review and recommendation by provincial industry and information technology departments, expert review, etc., and opinions from relevant departments and industry associations are solicited.
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